Great Result! #1 @ ECU

We received some great news today at our post campaign presentations. Our campaign was judged best from ECU! It compliments a great team effort by our group, and now we are working on our post campaign report to send to Google, and hopefully make it further through the challenge!! We will keep you posted on our progress!

AJM

The end & and the beginning

The end of our campaign , was yesterday!

We had a great time! learnt a lot !

We suffered each of the clicks, and the past three weeks have been full of extreme emotions!

Now we can finally relax for some minutes, breath in and breath out!

While the campaign is over, our work is not....

Now we have to write the post-strategy. We have loads of information, analysis and our daily campaign journal will be of great help!

So is time, to sit down , think ,analyse and absorb all the knowledge this experience is giving us.

After the post strategy, we will wait for the results to come........

Let see how it goes ,

Diana

Post Campaign

Well, The morning after it has all wrapped up and I sit back and reflect on my experience of the campaign, this time not refreshing my web page every minute to see if we had attracted more people to our ad!

It has been an enjoyable three weeks. Our work as a team has been very professional and I have very much enjoyed working with Anastasia and Diana. We were successful from the very first week. After our first day of campaigning, we knew the changes that needed to be made, and this was evident by our first week results of 514 clicks. This result made us the benchmark for other teams, and I think our results acted as a motivation for other teams to try and catch us. After making the big changes in the first week, and making the most of the ANZAC day public holiday, we re-configured our budget to maintain a consistent level of obtaining on average 100 clicks per day.

Our goal after the first week was to bring our CTR over 1.0% and reach 2,000 clicks. we achieved 1,990 clicks with a CTR of 1.07% only to fall short due to our budget constraints. We tried some late changes to achieve the clicks, but just fell short in the end.

Our campaign has produced some amazing publicity for the dog's home, which is a very important factor for this organisation. We conducted a radio interview for ECU radio, made the SCA website news page, and then made headlines on the homepage of the ECU website.

If we have produced even one adoption from this campaign then I can say that we can class it as successful. One dog adopted is one kennel that becomes free at the home, which in turn makes room for one dog that would inevitably lose its life without a spot at the refuge.

By increasing awareness of the home, we have provided people with the knowledge of the existence of the refuge. Even if they do not act immediately by adopting a dog today or tomorrow, they will now have it in their mind when they are ready to have a dog in their life. Without this awareness they would most likely go straight to a pet store or dog breeder, and not go down and see the beautiful dogs at the home.

Adopting a dog is not like purchasing a jumper, or choosing where to eat. It is a big decision. Our true conversion rates can not be established by going through the documents at the refuge for the three week campaign. Our campaign, along with the publicity in which it has received will hopefully provide further conversions in the weeks/months to follow.

For me, this is not the end. I will front up at the home this week and the next to provide the doggies with some human TLC to give them the best opportunity possible of finding an adoption family. They are locked in their concrete kennel 23.5 hours a day, so it is understandable when they are a little grumpy or jumpy! It is sometimes sad to see how they live at the refuge, but you just remind yourself that in the home, they are fed daily, receive all their medical needs, and live a far better life than they were most likely living before they became residents of the home.

Thanks to everybody who has been involved with this campaign, especially Professor Ling for his professionalism and unlimited support.

And remember, if you are ever in a situation where you are lucky enough to have a dog come in to your life, think of the refuge and come and find the next addition to your family!

AJM

Finish line

At 1.30 pm the budget was spent.

The campaign is paused even that we were still getting clicks!
We had 50 clicks for half a day which is around our average.

Got really impressive statistics.
To be continued...

Anastasia

Last Day

Ok, so I am sitting here re-freshing my screen every 3 minutes as I watch our budget close in on US$200. We are going to fall just shy of 2,000 clicks, but an amazing effort all the same. It is just about wrapped up now with about .40c left to play with. Stay tuned for post campaign results and reports.

AJM

2000 clicks???

One more day to go and the goal of 2000 clicks is very close!

The goal now is to give this fantastic campaign an ending it deserves ...fireworks and nothing less!
We have been busy with improving our campaign on a daily basis and, most of all, the client is happy with the job we are doing.
Our team is ready for the final day and the results will be in shortly...

Anastasia

How Mother's Day will affect the campaign?

It is Mother's Day and I was wondering how it will impact our campaign with puppies ad being a winner? Will be interesting to watch Sunday morning unfold.
Even if it will have now effect it will still be the result to report.
Been really lucky with Anzac Day and now Mother's Day...Let's see...

Anastasia

Creating Great Awareness

We have managed to create some great awareness of the dog's home through this campaign. First we featured on the news page of the School of Communications and Art (SCA) of ECU. We then featured on the news page of the ECU website. We then managed to feature on the homepage of our ECU site!!! Great work from my team. I also conducted an interview on the ECU radio station to make people aware of the work we are doing for the home, as well as what the refuge does. The final hours and we have been very happy with the way our campaign has played out. We are now about $8 away from using up all our budget, and I think we have managed it very well. Next time I update the campaign will be over and it will be into our post strategy!!

Until next time, AJM

AMAZING CTR

We got a really good CTR today, We think is a consequence of the last changes we performed in the campaign!!!

Now we have to try our best and keep it like that ... lets see what happens...

we got to a CTR 2.25 % this evening 5 of May , with 5 left of the GOOGLE CHALLENGE!

We got in the news!

Working in this team was been really rewarding, fun and surprising.

The latest : we appeared in the news of the University's website:

http://www.sca.ecu.edu.au/misc/news_view.php?rec_id=0000000404 click to view

CHECK IT OUT!!!

Diana

***5 days left***

5 DAYS left!!!

It has been really exciting this whole process. We are learning a lot about the AdWords world while we are helping a good cause: is GrEAt!!!

Yesterday was a bit scary, but like Anastasia said, we managed to reach the goal of 99 clicks!

We tried to sharp our campaign with some changes in the keywords, and since monday we have three ads, hopefully this will lead to a more successful campaign overall.

This morning we already have 7 clicks! kuddos for the early birds!

lets see what this day brings....

Diana

Final countdown begins

In our last week the campaign is still achieving daily goals. The puppy ad is a leader of the campaign. Overall CTR is well over 1 % now. And the goal of 2000 clicks is within reach!

Today started of a bit slow but finished with 98 clicks and reached the budget. The significant changes are unlikely and unnecessary at this point. The campaign is doing very well and I can not believe that it will all end in a just few days! What a great time it has been!

But we still have a few days to go and some goals to reach.

Looking forward to every single day now. It is all going to be even more exciting for the last few days!

Just want to say how brilliant our team work is! Everybody check out the article about us on the ECU site!

Anastasia

The Final Week

Ok, We are into our final week. Quite a good week last week, with 814 clicks @ a CTR of 1.11%. This took our overall tally for two weeks to 1,323 clicks at a CTR of 1.00%. Our main goal now is to finish the campaign with a CTR of 1.00% and hopefully reach 2,000 clicks!

Comparing the week before the campaign began, to the first week of the campaign running, traffic to the website increases by 31.5%. I don't think it is a coincidence that this happened the week our campaign started, so hopefully from that website traffic, adoption numbers increased. It is difficult to get immediate adoption results due to the fact that the adoption period can stretch out significantly, depending on the dogs at the home, and if they are ready for adoption.

Tomorrow we will make some more changes to the campaign to hopefully keep it going strong and finish off an enjoyable three weeks!

Until next time, AJM

Before another weekend

Today we reached CTR of 1.46% and again 101 clicks and right on the budget. Going strong and steady. We will make some adjustments for the weekend as it seems to be the busiest time for our campaign. The team discussions were around the introduction of a new twist to the adoption campaign. It is all trial and error!Looking forward to another exciting weekend!
Anastasia

Campaign Changes

Last night, we added a new ad group, combining a donation and adopting ad to try and raise interest in donations where we initially started a campaign. Today, it is still the same result as our first attempt, with not much interest at all. What keywords are being searched, it seems that the the dog ad is not attracting clicks. We will give it to the rest of the day to see how it pans out, then make the necessary changes. Last night we also played around with some keywords, changing broad and exact match status, and also deleting some costly words for the CTR. We looked into managing our networks, but were happy with the automated service Google is providing.

AJM

Middle of the second week

We are right in the middle of the campaign! Exciting time to evaluate what has worked and what hasn't. After a brilliant start of the week with the public holiday and an amazing 200 clicks, we are still going strong! We have made some changes and there is still few twicks to be made. So far it is still around 100 clicks per day and right on the budget!
Anastasia

Week 2

After huge public holiday traffic, we have dropped back to our initial daily budget, which will hopefully see around 80-100 clicks daily. Our main aim now is to improve our CTR to above 1% for the campaign. This will involve playing around with our keywords, making the most of the successful ones, and eliminating the costly ones. Fingers crossed!!

AJM

ANZAC Day Public Holiday

What a day for the campaign. We had 4 budget changes for the day. We started it at $12, moved it to $14 soon after, then to $18, then to $20, then to $22! We did this as we all thought there will be no better day in our campaign than today to try and crack over 200 clicks in one day! And we did it comfortably! We received 216 clicks, with a CTR of 0.85% The CTR was higher throughout the day, but i guess we attracted some more internet surfers who were just killing time in the evening.

Today we sit down and re-configure our budget and keywords. What an exciting campaign for us!

Until next time, AJM

Week One

A fantastic start for our team this week, far outweighing our expectations. Now we just have to keep it up! We have scrapped our donation campaign as it was unsuccessful, and have now devoted all our attention to adoption campaign to try get our doggies to nice homes.

We had 509 clicks for our first week at a CTR of 0.87%. Our CTR over the weekend has been around 1.10% so it is on the up! We hope to have the CTR over 1.0% by the completion of the campaign. Our puppy ad is by far the most successful.

Tomorrow we will sit down as a team, and make changes to try and increase our clicks even more. This will involve making necessary changes to our keywords, as well as our budget.

Until next time, AJM

Monash and California

Hi!
Want to introduce my dogs to you as I promised!
As I said previously, I am a huge dog lover and I always had a dog growing up.

Meet Monash. He is my boy. He is 12 years old and in excellent health and still runs like a puppy. The love of his life is the tennis ball! He is a very smart and calm dog. I have met him when he was 5 and we have been best friends ever since!

Here is California or Cali. She is going to be 3 years old in May. I got her as a puppy. She was the best student in the puppy preschool. She is very intelligent and awfully affectionate. She is a bit of a bully though because everything is got to be her way. Poor Monash! But they love each other and can not be a part.
Enjoy the photos!
Anastasia

Campaign underway!

The Campaign is underway, and so far we are very happy with its progress. We are averaging over 50 hits through our ads per day, and adoption of dogs has by far been our strongest campaign. We have decided to scrap the donation campaign as it was getting virtually no hits, with only 1 hit over the 6 days. So now our concentration is on the adoption campaign, and all our ads and budgets are dedicated to this.

This morning, Anastasia and Diana made it down to the dogs home to meet Karen, as well as have a look around. I think they enjoyed it very much!

Anastasia

Hello everybody!

My name is Anastasia and I am the third team member. I am in my final year at ECU. I am majoring in PR and very interested in marketing.I am currently working in events industry and enjoying every moment of it!

I was born in Russia and have been living in Australia for over 8 years.
I am a huge dog lover! I have two dogs and later I will introduce them to you.

Our Google Challenge team is great in every way! We are nearing the end of the first week of the campaign and the results are very good!

Lil About Me- Diana Mozo

I am one of the team members of the Google Challenge!

This project has been quite exciting! and we are doing very good!

My full name is Diana Carolina Mozo, I was born in Bogota , Colombia. ( South America)

I have been living in Australia 3 years, and I majoring in PR and Journalism. I love this country, it has given me great friends!

I am very happy to be in this team! My team members are great!

Alastair and Anastasia are great people!

All of us love animals, specially dogs!

We enjoy working in the refugee and we would be so happy if we can make an impact in the help and adoptions the refugee gets!

till soon,

Diana

Saturday 27th March at the home

This morning I spent a few hours at the refuge walking dogs and spending some time with Karen (president) talking about our campaign. A few things mentioned will lead me to make a few different suggestions as to how our campaign will run. Posted are a few dogs I got to spend time with this morning. Little Nuppy (grey dog looking up) is three months old. Floyd ( little kelpie on all four legs) is an energetic Kelpie- X. Once he has a ball that is the end of him. He won't even stop for treat!! Little Maggy (fluffy white dog)love his hair over his eyes, and gets over excitied when he knows he is going out for a walk. Little Prissy (dark puppy) is 8 weeks old, and as we put him back, he had a family looking at him, so hopefully when we venture there next week, he has gone to a loving home. Sharelle (border collie in kennel) is a beautiful young border collie. She is one of my favourites, and has the characteristics of a working dog.

A little about me

I am the team leader for this campaign. I am a second year undergraduate studying Marketing, Advertising and Public Relations at Edith Cowan University in Perth. I am 23 years old and hope to work in the Advertising industry once I graduate. I chose to compete in the Google challenge as I enjoy a challenge, and when it is a real life scenario, it brings the best out in me.

I am a volunteer at the dogs home. Volunteers perform various duties at the home, but at the moment I am just dog walking. The dogs love seeing the volunteers down there spending time with them as for most of the day, they are locked up in a concrete kennel. If you are interested in volunteering, visit the web site or contact me via email!

Anastasia and Diana will tell you a little about themselves soon.

Pre-campaign

With our Pre-campaign almost complete, the real work begins. We have decided to run three campaigns. A dog adpotion campaign, a volunteer campaign, and a dog kenneling/boarding campaign.
So far it has been a great effort by my team, and after each meeting, we understand the challenge more and more, and gain confidence in ourselves and each other. I will snap some photos this weekend at the dogs home and post them to show you some of the guests that currently occupy the home!

The start of the campaign!

After a shaky start, our team (now 3 instead of 4) is set to get this campaign under way! My name is Alastair, team leader, and my tremendous team includes Anastasia, and Diana. Together we are hoping to run a successful campaign in partnership with the SHENTON PARK DOG'S HOME.

Stay tuned for pictures and information about the Dog's home. As well as updates as to how our campaign is running.

AJM