Last night, we added a new ad group, combining a donation and adopting ad to try and raise interest in donations where we initially started a campaign. Today, it is still the same result as our first attempt, with not much interest at all. What keywords are being searched, it seems that the the dog ad is not attracting clicks. We will give it to the rest of the day to see how it pans out, then make the necessary changes. Last night we also played around with some keywords, changing broad and exact match status, and also deleting some costly words for the CTR. We looked into managing our networks, but were happy with the automated service Google is providing.
AJM
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