Welcome to our blog!

Hi Guys, welcome to our blog. We are competing in the GOOGLE ONLINE MARKETING CHALLENGE. Our client is the Shenton Park Dog's Home. The home is committed to rescuing abandoned, abused and neglected dogs, and finding them new adopting families. Our Team consists of Alastair (captain), Anastasia, and Diana. Read on to find out a little bit more about us, our challenge, and the refuge!

Sunday, April 25, 2010

Week One


A fantastic start for our team this week, far outweighing our expectations. Now we just have to keep it up! We have scrapped our donation campaign as it was unsuccessful, and have now devoted all our attention to adoption campaign to try get our doggies to nice homes.

We had 509 clicks for our first week at a CTR of 0.87%. Our CTR over the weekend has been around 1.10% so it is on the up! We hope to have the CTR over 1.0% by the completion of the campaign. Our puppy ad is by far the most successful.

Tomorrow we will sit down as a team, and make changes to try and increase our clicks even more. This will involve making necessary changes to our keywords, as well as our budget.

Until next time, AJM

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