Finish line

At 1.30 pm the budget was spent.

The campaign is paused even that we were still getting clicks!
We had 50 clicks for half a day which is around our average.

Got really impressive statistics.
To be continued...

Anastasia

Last Day

Ok, so I am sitting here re-freshing my screen every 3 minutes as I watch our budget close in on US$200. We are going to fall just shy of 2,000 clicks, but an amazing effort all the same. It is just about wrapped up now with about .40c left to play with. Stay tuned for post campaign results and reports.

AJM

2000 clicks???

One more day to go and the goal of 2000 clicks is very close!

The goal now is to give this fantastic campaign an ending it deserves ...fireworks and nothing less!
We have been busy with improving our campaign on a daily basis and, most of all, the client is happy with the job we are doing.
Our team is ready for the final day and the results will be in shortly...

Anastasia

How Mother's Day will affect the campaign?

It is Mother's Day and I was wondering how it will impact our campaign with puppies ad being a winner? Will be interesting to watch Sunday morning unfold.
Even if it will have now effect it will still be the result to report.
Been really lucky with Anzac Day and now Mother's Day...Let's see...

Anastasia

Creating Great Awareness

We have managed to create some great awareness of the dog's home through this campaign. First we featured on the news page of the School of Communications and Art (SCA) of ECU. We then featured on the news page of the ECU website. We then managed to feature on the homepage of our ECU site!!! Great work from my team. I also conducted an interview on the ECU radio station to make people aware of the work we are doing for the home, as well as what the refuge does. The final hours and we have been very happy with the way our campaign has played out. We are now about $8 away from using up all our budget, and I think we have managed it very well. Next time I update the campaign will be over and it will be into our post strategy!!

Until next time, AJM

AMAZING CTR

We got a really good CTR today, We think is a consequence of the last changes we performed in the campaign!!!

Now we have to try our best and keep it like that ... lets see what happens...

we got to a CTR 2.25 % this evening 5 of May , with 5 left of the GOOGLE CHALLENGE!

We got in the news!

Working in this team was been really rewarding, fun and surprising.

The latest : we appeared in the news of the University's website:

http://www.sca.ecu.edu.au/misc/news_view.php?rec_id=0000000404 click to view

CHECK IT OUT!!!

Diana

***5 days left***

5 DAYS left!!!

It has been really exciting this whole process. We are learning a lot about the AdWords world while we are helping a good cause: is GrEAt!!!

Yesterday was a bit scary, but like Anastasia said, we managed to reach the goal of 99 clicks!

We tried to sharp our campaign with some changes in the keywords, and since monday we have three ads, hopefully this will lead to a more successful campaign overall.

This morning we already have 7 clicks! kuddos for the early birds!

lets see what this day brings....

Diana

Final countdown begins

In our last week the campaign is still achieving daily goals. The puppy ad is a leader of the campaign. Overall CTR is well over 1 % now. And the goal of 2000 clicks is within reach!

Today started of a bit slow but finished with 98 clicks and reached the budget. The significant changes are unlikely and unnecessary at this point. The campaign is doing very well and I can not believe that it will all end in a just few days! What a great time it has been!

But we still have a few days to go and some goals to reach.

Looking forward to every single day now. It is all going to be even more exciting for the last few days!

Just want to say how brilliant our team work is! Everybody check out the article about us on the ECU site!

Anastasia

The Final Week

Ok, We are into our final week. Quite a good week last week, with 814 clicks @ a CTR of 1.11%. This took our overall tally for two weeks to 1,323 clicks at a CTR of 1.00%. Our main goal now is to finish the campaign with a CTR of 1.00% and hopefully reach 2,000 clicks!

Comparing the week before the campaign began, to the first week of the campaign running, traffic to the website increases by 31.5%. I don't think it is a coincidence that this happened the week our campaign started, so hopefully from that website traffic, adoption numbers increased. It is difficult to get immediate adoption results due to the fact that the adoption period can stretch out significantly, depending on the dogs at the home, and if they are ready for adoption.

Tomorrow we will make some more changes to the campaign to hopefully keep it going strong and finish off an enjoyable three weeks!

Until next time, AJM