We have managed to create some great awareness of the dog's home through this campaign. First we featured on the news page of the School of Communications and Art (SCA) of ECU. We then featured on the news page of the ECU website. We then managed to feature on the homepage of our ECU site!!! Great work from my team. I also conducted an interview on the ECU radio station to make people aware of the work we are doing for the home, as well as what the refuge does. The final hours and we have been very happy with the way our campaign has played out. We are now about $8 away from using up all our budget, and I think we have managed it very well. Next time I update the campaign will be over and it will be into our post strategy!!
Until next time, AJM
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