Welcome to our blog!

Hi Guys, welcome to our blog. We are competing in the GOOGLE ONLINE MARKETING CHALLENGE. Our client is the Shenton Park Dog's Home. The home is committed to rescuing abandoned, abused and neglected dogs, and finding them new adopting families. Our Team consists of Alastair (captain), Anastasia, and Diana. Read on to find out a little bit more about us, our challenge, and the refuge!

Friday, April 30, 2010

Before another weekend

Today we reached CTR of 1.46% and again 101 clicks and right on the budget. Going strong and steady. We will make some adjustments for the weekend as it seems to be the busiest time for our campaign. The team discussions were around the introduction of a new twist to the adoption campaign. It is all trial and error!Looking forward to another exciting weekend!
Anastasia

Thursday, April 29, 2010

Campaign Changes

Last night, we added a new ad group, combining a donation and adopting ad to try and raise interest in donations where we initially started a campaign. Today, it is still the same result as our first attempt, with not much interest at all. What keywords are being searched, it seems that the the dog ad is not attracting clicks. We will give it to the rest of the day to see how it pans out, then make the necessary changes. Last night we also played around with some keywords, changing broad and exact match status, and also deleting some costly words for the CTR. We looked into managing our networks, but were happy with the automated service Google is providing.

AJM

Wednesday, April 28, 2010

Middle of the second week


We are right in the middle of the campaign! Exciting time to evaluate what has worked and what hasn't. After a brilliant start of the week with the public holiday and an amazing 200 clicks, we are still going strong! We have made some changes and there is still few twicks to be made. So far it is still around 100 clicks per day and right on the budget!
Anastasia

Tuesday, April 27, 2010

Week 2

After huge public holiday traffic, we have dropped back to our initial daily budget, which will hopefully see around 80-100 clicks daily. Our main aim now is to improve our CTR to above 1% for the campaign. This will involve playing around with our keywords, making the most of the successful ones, and eliminating the costly ones. Fingers crossed!!

AJM

Monday, April 26, 2010

ANZAC Day Public Holiday

What a day for the campaign. We had 4 budget changes for the day. We started it at $12, moved it to $14 soon after, then to $18, then to $20, then to $22! We did this as we all thought there will be no better day in our campaign than today to try and crack over 200 clicks in one day! And we did it comfortably! We received 216 clicks, with a CTR of 0.85% The CTR was higher throughout the day, but i guess we attracted some more internet surfers who were just killing time in the evening.

Today we sit down and re-configure our budget and keywords. What an exciting campaign for us!

Until next time, AJM

Sunday, April 25, 2010

Week One


A fantastic start for our team this week, far outweighing our expectations. Now we just have to keep it up! We have scrapped our donation campaign as it was unsuccessful, and have now devoted all our attention to adoption campaign to try get our doggies to nice homes.

We had 509 clicks for our first week at a CTR of 0.87%. Our CTR over the weekend has been around 1.10% so it is on the up! We hope to have the CTR over 1.0% by the completion of the campaign. Our puppy ad is by far the most successful.

Tomorrow we will sit down as a team, and make changes to try and increase our clicks even more. This will involve making necessary changes to our keywords, as well as our budget.

Until next time, AJM