Ok, We are into our final week. Quite a good week last week, with 814 clicks @ a CTR of 1.11%. This took our overall tally for two weeks to 1,323 clicks at a CTR of 1.00%. Our main goal now is to finish the campaign with a CTR of 1.00% and hopefully reach 2,000 clicks!
Comparing the week before the campaign began, to the first week of the campaign running, traffic to the website increases by 31.5%. I don't think it is a coincidence that this happened the week our campaign started, so hopefully from that website traffic, adoption numbers increased. It is difficult to get immediate adoption results due to the fact that the adoption period can stretch out significantly, depending on the dogs at the home, and if they are ready for adoption.
Tomorrow we will make some more changes to the campaign to hopefully keep it going strong and finish off an enjoyable three weeks!
Until next time, AJM
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